Swifty Scooters Launches New Sustainable Fashion Range

Swifty Scooters have launched the first pieces of their forthcoming sustainable fashion range. A classic overhead hoody and drawstring bag have been added to the beautiful range of gear that customers can purchase through the website.

Swifty have built up a huge global loyal fanbase over the past 10 years. The success of their adult scooters has lead to an army of Swifty fans that are passionate about their products.

sustainable fashion

The first sustainable fashion piece to be launched is the lSwifty Patch Label pullover hoodie, kicking off in three colours, Snow Marl, Anthracite Grey, and Aqua Marl. Made from 85% organic combed cotton and 15% recycled polyester, the fabric has a beautifully soft handle and long-lasting quality. The style is timeless with a ribbed cuff and hem, a kangaroo pocket, drawcord hood adjuster, and a woven applique badge on the chest. For fans of the brand, you can’t go wrong teaming this sustainable hoodie up with your Swift One Marine E-Scooter.

swifty woven badge

Their Swifty Drawstring backpack is a classic lightweight bag that can be used every day on walks and rides. It’s made from 100% certified organic cotton and can easily be adjusted to fit children too. There’s plenty of other scooter accessories available to fill it with. You can also find some other beautiful hand-picked pieces that compliment the riders like the Hill and Ellis leather handlebar bag and the Heavy Duty protective scooter travel bag.

Swifty Drwastring Backpack
Sustainable Swifty Drawstring Backpack

Swifty are also pushing their sustainable home fitness products. The Swifty Balance board is beautifully hand crafted at the Manchester HQ and there’s also a range of fitness equipment from massage balls, to rollers, and fitness mats, all made out of cork which is as natural, sustainable, renewable and good for the environment as we can imagine a material to be.

A Brand with Sustainable Values

You may have already heard of Swifty Scooters, the Manchester-based company producing beautiful kick scooters for adults and kids. They launched in 2011 with the Swifty One, which was the world’s first premium foldable kick scooter for adults. They now offer a whole range of scooters for urban use, off-roading, and also electric versions.

Sustainability is at the heart of their brand. Their vision is rooted in a shared passion for human-powered transport. By swapping car and taxi rides for scooter miles, you can reduce your carbon footprint, and not only is it fun but it can also end up being the fastest way to get across town.

SwiftyONE MARINE-e scooter
SwiftyONE MARINE-e scooter

The company was founded by MA RCA design alumni, husband and wife team, Jason and Camilla Iftakhar. Ambassadors to their own brand, they scoot daily, and Swifty is evolving with them. The idea to design a credible adult scooter began in London in 2009 where they both were looking for a safe and fun way to commute. Since moving to Manchester, they hope that their work is contributing to reducing pollution and congestion in cities. Starting from humble beginnings by hand making the frames and assembling the scooters in their small workshop in Salford, Jason and Camilla now enjoy knowing that there are thousands of customers all around the world exploring cities on their Swiftys.

The duo are no strangers to the fashion world. Camilla studied fashion at the Royal College of Art, graduating in 2005, and has gone on to have an amazing fashion career. Her resume includes working as a designer at Puma, based at the HQ in Herzo, Germany. She’s also designed for Levis, Griffin, Umbro and Mountain Equipment. Camilla is planning to showcase her extensive background in technical sportswear apparel in upcoming Swifty fashion products, we are looking forward to seeing what’s next. On top of all this, she is also still known to work as a fashion design consultant, although we have no idea how she fits it all in.

Check out our piece on the Sustainable Streetwear Brand Otso from West Yorkshire

otso graphic t-shirt


Jon Mitchellhttp://www.jmitchelldesign.co.uk
Originally from Brighton, UK. Jon graduated with a BA (Hons) Menswear Fashion Design Degree. He's worked as a Senior Sportswear Designer for Puma, Football Kit Designer at Umbro, Streetwear designer at Bench, Technical Outdoorwear Designer at Regatta Outdoors, and Denim designer at Next. Freelance clients in his portfolio include Adidas, Ellesse, Timberland and Ecko Unltd. Now residing in the beautiful village of Marsden, in the West Yorkshire countryside. Jon set up J Mitchell Design in 2017 which quickly gained a reputation as one of the UK's leading fashion design studios winning the award for Best Men's Fashion Design Studio UK 2019. JMitchellDesign has helped create and launch multi-product fashion start-up brands across sportswear, activewear, equestrian, lifestyle, and performance sectors. Along with his team of sustainable sourcing experts, Jon is working on sustainable projects to help change the destructive nature of the fashion industry. Visit his website www.jmitchelldesign.co.uk or email him at jon@jmitchelldesign.co.uk to find out more.

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